In The Good HandsExperienced advice. Hands-on delivery.

For business owners and leaders

Business · Marketing · AIBusiness insight.
Put into practice.

Whether you need a project delivered or a decision thought through,
I bring business experience and hands-on support to help you move forward.

See the thinking behind the work Tell me what you need

40 years in business · Executive · Business owner · Advisor

I draw on experience in business development, marketing and management to help you choose what to focus on. Then I bring together AI and specialist expertise where they add value—from the overall approach to the details that matter to the people using it.

Over 40 years, I have opened new markets, established companies, built teams and run businesses—from telecommunications and online securities trading to digital marketing today.

From understanding to implementation

The animation highlights each step below. It does not animate the logo.

  1. 01
    Understand

    The business, the goals and the people

  2. 02
    Choose

    An approach that fits the budget and team

  3. 03
    Deliver

    Connect the plan, tools and responsibilities

  4. 04
    Put it to work

    Check the details, learn and improve

Experience brings perspective.
Technology helps put that perspective to work.

You don't have to start with a large project.

Start with one problem worth solving first.

Thinking in practice / Building materials

Designed around the people
behind the website.

A website needs to work for the team behind it as well as the customers who visit. For this client, that meant finding a simpler way for staff to review and approve product information before it went live.

A product-data review workflowWorkflow diagram, not a screenshot of the live system
  1. 01

    Review

    View product details
    in one workspace

  2. 02

    Complete

    Add information and images
    The system helps name and organise files

  3. 03

    Approve

    The client's team checks the information
    before it reaches the sales website

Technology supports the workflow.People still verify the information.

Practical tools, shaped by care for the user.

I initiated a shared tool for reviewing product details, completing information and uploading images on desktop or mobile. I also prepared step-by-step guidance and followed up on where the team needed help.

Understand the work from the user's perspective.
Then choose the technology that helps.

The same approach to advising your business
My role and the scope of this case

My role was to initiate the approach, create a supporting data-review tool and prepare guidance for the client's team. The tool and instructions have been delivered. Time savings and error reduction have not yet been measured, so no estimated figures are presented as actual results.

01 / How I can help

Have a clear brief, or need help defining it?
Start where you are.

SOLUTIONSHands-on delivery

“I know what I need.
I need someone to help deliver it.”

If you have a plan, I can help with specific work: identifying business prospects, setting up email outreach, building a website or applying AI to customer enquiries.

01 Lead Generation

Identify and select companies likely to need your products or services. We agree on the target profile first, then provide sources and selection criteria so your sales team can use the research.

Discuss your target customers
02 Email Marketing

Segment your contact list, develop relevant email copy and set up sending and tracking. We start with who you want to reach, what data you already have and how sales will follow up.

Discuss email marketing
03 Business websites

Structure your content, organise product and service information, and make it easy for visitors to understand your value and contact you. The aim is more than a company introduction: it is to help the right prospects take the next step.

Discuss your website
04 LINE OA & AI Chat

Design how your business handles enquiries through LINE Official Account—from initial questions and information gathering to a handover to sales. AI can answer using prepared information, with clear rules for when a person must take over.

Discuss LINE and AI

From THB 10,000For an initial project

CONSULTINGClarity before action

“I have an important decision to make.
I need an experienced sounding board.”

If you are unsure what to do first, I help evaluate the options, ask questions that may have been missed and shape a plan that fits your budget and team—including saying when an investment should wait.

01 Business & growth

Assess product expansion, new markets and potential partnerships. Consider revenue opportunities alongside costs and team capacity, then decide what to start, defer or stop.

Discuss your business direction
02 Marketing & customers

Identify the customers who genuinely fit your business, understand why they buy and work out how to communicate your value. Review what is already happening before committing more advertising budget.

Discuss your marketing
03 Where to start with AI

Start with the work you already do. Identify where AI could reduce repetitive tasks or improve effectiveness, what information it needs and where its limits lie. You do not need a large system or full automation to begin.

Discuss practical AI
04 Monthly advisory

An ongoing advisory relationship built on an understanding of your business. We agree priorities, plan with your team, test useful applications of AI and review the results before investing further. Depending on the agreed scope, you receive decision notes, action plans and measures to track progress.

Explore monthly advisory

From THB 10,000One-off advisory: a report and a review meeting

You don't have to work through every decision alone. If the next step is unclear, start with a focused conversation to define the problem.

I work across advice and delivery because a useful plan must account for implementation—and implementation must serve the business.

02 / Selected work and outcomes

The work.
The thinking behind it.

Find a case relevant to your situation,
then let's discuss the details.

B2B LEAD GENERATION

From a broad company list
to a focused prospect pool

  1. 10,970companies screened
  2. 1,634companies matching the criteria
  3. 13prospects described as “ready to buy”
    within two weeks

We first agreed on the target-company criteria, then screened in stages. Finding a relevant company and establishing its readiness to buy are separate tasks.

COST PER INBOUND MESSAGE

Not just more visibility.
A lower cost per enquiry.

Cost per inbound message · THB
BeforeTHB 667.95
AfterTHB 71.93
0THB 700

−89%Across three rounds of optimisation
not a single change

The measure is actual inbound messages—not likes or reach used as a substitute for enquiries.

Three more perspectives: enquiries, new companies and data gaps

Inbound enquiries

2,021 messages

Cost per message in the cases shown on the original website ranged from THB 55.61–92.16.

B2B, counted by company

132 companies

Representing 159 individual registrants. 29% of the companies had no previous contact. Multiple people from one company are not counted as multiple companies.

Find the gaps before adding budget

4,317 items

A product-data review identified 401 items being sold without traceable product codes. Fixing the information may need to come before increasing advertising spend.

03 / Experience applied to your business

40years in business

I have built businesses
and taken responsibility for running them.

I began in engineering, then moved into advertising, business development and company leadership in Thailand and overseas. Having worked for multinationals and founded my own businesses, I understand finding opportunities, building teams and being accountable for revenue and costs.

Building and running businessesFounder & CEO

Business models and operational responsibility

Opening business opportunitiesDirector of BD

Business development, new markets and partnerships

Connecting marketing with salesDirector of Marketing
/ VP Marketing

Marketing strategy and bringing services to market

Country-level leadershipCountry Manager
/ General Manager

Teams, sales and profit-and-loss responsibility

From an idea to a service people could use

Helping develop an
online stock-trading business

When the internet was still new to Thai businesses, I helped apply it to financial services—from the initial business concept through to the start of operations.

From a business proposal to service launchIdea Service Launch
  1. Building the foundationDevelop the business proposalPosition Paper
  2. Develop the serviceTurn the concept into practical detailsReady to put into use
  3. Bring it to marketSupport marketing
    and the service launch    Coordinate with relevant stakeholders
The role and the work

What I was responsible for

Business developmentMarketingTechnology

I prepared the business proposal, including the Position Paper, as part of developing an online stock-trading service.

In a marketing leadership role, my work covered business development, explaining the service clearly to customers, and coordinating the launch. This was not simply a website project. It was about turning a technology concept into a service that could enter the market.

From past experience to your next decision

What this experience brings to your business

If you have an idea for a new business or service, I help look beyond which system to use. We also need to establish who will use it, why they should, which partners are needed and how to bring the service to market.

  • CustomersWho will use it?
  • ValueWhy choose it?
  • PartnersWho needs to be involved?
  • MarketHow do we launch?
Entering overseas markets

Building a mobile business in Cambodia
from launch to break-even

Led mobile-network and retail operations, building sales, operations and support teams alongside marketing and service launch. Managed an 80-person team and brought the business to break-even within 12 months.

Explore the role and lessons

The work ranged from coordinating with local authorities on licensing to building the team and opening the market. Technology, sales and management had to move together.

The lesson for market expansion is practical: spotting an opportunity is only the start. The people, sales channels and supporting operations must be ready for it.

Leading multinational businesses

Establishing and leading
a Thailand operation

In enterprise networking, I established and managed the Thailand office, overseeing business planning, P&L, sales and marketing, and developing telecom and banking accounts.

Explore the role and lessons

I later became Country Manager for a European television encryption technology company, building the team, expanding the business and managing relationships with Thai telecom and television operators.

Enterprise technology sales involve users, technical teams and investment decision-makers. I focus on the business case and coordination across those groups—not simply presenting a product.

Advertising & customer acquisition

Building a direct-marketing practice
before digital marketing

Established and led an agency's direct-marketing team, developing customer databases before moving into an Account Director role and integrated marketing communications.

Explore the role and lessons

The fundamentals were choosing whom to approach, which information to use and how to make the message relevant. Those same principles underpin lead generation and email marketing today.

The tools have changed considerably. Understanding the customer and the reasons they buy remains the starting point.

From new technology to new ways of doing business

Not just keeping up with technology.
Using it to build new ways to sell.

SOCIAL COMMERCE · JEWELLERYHands-on experience since 2014

An early move into jewellery sales
through social commerce in Thailand

From initial interest to a sales conversation
  1. 01See the valueProduct imagery · Story
  2. 02Build confidenceDetails · Questions
  3. 03Discuss a purchaseFacebook → LINE

I built my own jewellery business through Facebook and LINE when social selling was still new to many businesses. The challenge was earning trust in valuable products that buyers had not seen in person.

More than running a product page

The work connected product meaning, imagery and purchase information with answering questions and enabling orders. It included selling my own products and proposing online-store channels for other sellers.

What this brings to your business: Understand what buyers are unsure about, what information supports their decision and how the team moves from content to conversation—before asking AI to produce content or answer questions.

LIVE MARKETING · REAL ESTATEFrom a presentation to a business opportunity

Making live content
part of customer acquisition

Property buyers need more than attractive images. They need to understand whether a development fits their needs and get answers to outstanding questions. I approach live content as a way to build confidence and open a conversation with sales.

Connect the work before, during and after the live session
  1. 01Before the live session
    Start with buyers' questions

    Choose the topics, structure the presentation and align the team around the same goal.

  2. 02During the live session
    Show the detail. Make room for questions.

    Explain the key features clearly, answer questions and make the next contact step obvious.

  3. 03After the live session
    Keep the conversation moving

    Plan how sales will follow up with interested viewers and select material to reuse as shorter clips.

The question is not only “How many people watched?”
It is also “How can interested viewers talk to the business?”

The experience I bring

My real-estate live and content work covers direction, coordination with live-production teams and content for building TikTok channels. Presenters and production specialists are involved according to each project's needs.

Since developing a Live Marketing service approach in 2023, I have treated live sessions as part of a wider process: establishing credibility, answering questions, capturing enquiries and reusing content in marketing.

What your business gains: A person who connects the story, the production team and the enquiry process, so content and sales work towards the same goal.

How AI can support this work

Some previous content engagements have included AI-generated video clips. For your business, we choose applications according to need; not every step needs automation.

  • Before production: Group customer questions and draft talking points or scripts, with a person checking accuracy and tone.
  • After production: Transcribe the content, identify useful points and draft posts or shorter clips from the original material.
  • For enquiries: Design a connection to LINE OA and AI Chat that uses approved information and hands over to a person when an enquiry falls outside its scope.
Discuss customer acquisition ↗
Experience as a founder, business owner and advisor

Mobile financial services

Developing the business and running it

I founded and served as CEO of a mobile financial-services business, developing a model connecting e-commerce and mobile services before the App Store era.

That meant designing a service around technology while taking responsibility for the business—not simply delivering a software project.

Business development & partnerships

Designing growth with partners

My work has included partnership models, distribution channels and business proposals in education and real estate, considering each party's responsibilities, revenue, costs and support.

These are examples of strategy and proposal work. They do not imply that every proposed venture went on to operate.

Ongoing advisory work

Supporting expansion and marketing

Experience includes helping a tutoring-school group expand to ten branches and serving as marketing manager for another business over three years. This work requires following implementation and adapting the plan with the team—not just handing over advice.

4Country Manager
and General Manager roles
60+organisations served
through ITGH
12industries

CAREER MAP / Changing technology. Growing responsibility.

From engineer to business builder
to an advisor to business leaders

Each chapter adds a different perspective.
Explore the roles and their relevance.

011985–1991Engineering → AdvertisingEngineer · Account Director

Started in telecommunications network planning, then built a direct-marketing team and customer databases in an agency before working in integrated marketing communications.

Understanding both the systems behind a service and why customers buy.

021992–1995New businesses & marketsDirector of BD · General Manager

Worked with overseas technology partners, then led mobile and retail businesses in Cambodia—building teams and launching operations through to break-even.

Turning opportunity into a plan, a team and a sales channel.

031996–2000Leading multinational businessesGeneral Manager · Country Manager

Established the Thai office and managed planning, sales, marketing and P&L in enterprise networking, followed by television encryption technology.

Understanding enterprise sales and multi-stakeholder decisions.

042000–2004Helping develop an online stock-trading businessCountry Representative · VP Marketing

Developed the business proposal and worked on marketing, customer education and the service launch.

Bringing a new service from concept to market.

052004–2007Building mobile financial servicesFounder & CEO

Founded and led a mobile financial-services business, developing a model connecting e-commerce and mobile applications before the App Store era.

Evaluating technology as an owner who carries the risk.

062008–present · ITGH founded in 2014Advisory, business ownership & AIFounder · Consultant · Business Builder

Applied this experience across industries in sales, marketing, websites and data, while running my own social-commerce business and using AI for research, analysis and practical tools.

Connecting strategy with work the team can use.

View the career timeline
  1. Present · ITGH founded in 2014

    Founder & Managing Director

    A Bangkok-based, VAT-registered marketing and business-development consultancy, working on strategy, customer acquisition and enquiry systems for B2B and B2C businesses.

  2. Since 2008

    Independent consultant

    Engagements in telecommunications, automotive, enterprise software and education, including helping a tutoring-school group expand to ten branches.

  3. 2004–2007

    Founder & CEO · Mobile financial services

    Founded and managed a mobile financial-services business, developing e-commerce and mobile-application business plans before the App Store era.

  4. 2000–2004

    Country Representative & VP Marketing

    Led business development and marketing, and prepared the proposal as part of developing an online stock-trading service.

  5. 1998–2000

    Country Manager · Television encryption

    Built the Thai team and market for a European cable and satellite encryption technology company, serving enterprise telecom and television customers.

  6. 1996–1998

    General Manager · Enterprise networks

    Established the Thailand office from the ground up, overseeing business planning, P&L, sales and marketing for an enterprise networking provider.

  7. 1993–1995

    General Manager · Mobile networks in Cambodia

    Led mobile-network and retail operations, building an 80-person sales, operations and support team. Launched the service and reached break-even within 12 months.

  8. 1992–1993

    Director of Business Development

    Developed business for a technology and communications group, working with overseas telecom partners to introduce new opportunities and technology.

  9. 1991

    Account Director · Advertising & IMC

    Managed agency accounts and integrated marketing communications, aligning multiple channels and tools around the same direction.

  10. 1987–1990

    Account Supervisor · Direct Marketing

    Initiated and led a direct-marketing team, developing customer databases and communications for specific target audiences.

  11. 1985

    Network Planning Engineer

    Started in telecommunications equipment, establishing a foundation for understanding technology and business.

Education
Executive MBA and Bachelor of Engineering in Electrical Engineering, Chulalongkorn University

In The Good HandsExperienced advice. Hands-on delivery.

04 / A way of working that fits

A clear brief? Let's deliver.
Still defining it? Let's think it through.

Start with a specific problem, a complete project or an ongoing advisory relationship. In each case, we agree what you receive and how your team can use it.

MONTHLY ADVISORY / Ongoing support

An advisor who knows your business.
Support that moves it forward.

When several decisions compete for your attention, I help you examine the evidence, question assumptions and decide what comes first. Together, we turn those decisions into a plan your team can act on—and return to review what is working.

The product-review tool illustrates the approach: understand how people work, then choose methods and tools that help. AI serves the purpose; it does not define it.

01 / UnderstandUnderstand how the work gets done

Talk to the people involved and identify the obstacles.

02 / PrioritiseAgree on what is worth doing

Set the objective, owner and budget.

03 / TestStart within a limited scope

Use AI where helpful, with human checks at critical points.

04 / ReviewAssess the outcome and adapt

Decide whether to expand, change or stop.

Advice your team can act on.

A
Decision notes

The decision to make, the options, supporting information, trade-offs and reasons for the recommendation.

Help the owner and team understand why a direction was chosen.
B
Action plan & follow-up

What needs doing, who owns it, whose input is needed and what to review next time.

Help agreed actions move beyond the meeting room.
C
Results & recommendations

Review sales, marketing or AI experiments against agreed measures, with recommendations for adjustment.

Distinguish an interesting idea from something that fits the business.

I handle the work personally and shape the approach around your business.

Discuss monthly advisory

AI IN YOUR BUSINESS

Different businesses.
Different opportunities for AI.

Examples drawn from work I have done and am developing. Start with the situation closest to yours, then assess the information, systems and people involved. There is no single setup that fits every business.

01Manufacturers & wholesalersFind buyers and track opportunities
The business challenge
You have a product, but are unsure which buyers fit—or follow-up is falling behind.
Where AI helps
Gather and organise target-company information, summarise contact notes and prepare follow-up lists.
My responsibility
Define the right buyer, check the selection rationale and assess whether product information, pricing and terms are ready for sales conversations.
What you can use
A prospect list with rationale, a tracking board and decisions to work through with the team.

Examples from sales-advisory work and opportunity tracking.

02Retail & product websitesDesign for the people maintaining the information
What the work aims to improve
Make it easier for the team to review, complete and approve product information before publishing.
Where technology helps
Bring review steps into one place and help name and store images. AI can support preparation and tool development; it does not replace human approval of specifications or prices.
My responsibility
Initiate the approach, design the workflow, prepare team guidance and follow up on use.
What you can use
A product-data review tool and approval workflow involving the client's team.

The tool and guidance have been delivered.

Explore the thinking behind this case
03Real estate & customer enquiriesHandle LINE enquiries and hand over to people
The business challenge
Enquiries arrive on many topics, the team repeats the same questions and some interested prospects are not followed up.
Where AI helps
Answer from approved information, collect requirements and summarise conversations for handover.
My responsibility
Define qualification questions, response rules, what the system must not guess and when a person must take over. Test against real scenarios.
What you can use
A conversation flow, an approved answer base and test cases before connecting to the sales process.

LINE AI is in development and testing.

04B2B services & technologyResearch prospects and plan email follow-up
The business challenge
The product is hard to explain, the sales cycle is long and existing contacts may not be decision-makers.
Where AI helps
Research public information, summarise company context and draft messages for different recipient groups.
My responsibility
Check sources, define screening criteria, review the proposition and messaging, and agree where sales must verify the information.
What you can use
A company database with supporting sources and an email sequence. Prospects are not labelled “ready to buy” without verification.

Lead-generation projects have been delivered. Some automated-email systems are still at the proposal stage.

05Brands selling through social channelsExtend your content without losing your brand
The business challenge
Keeping up with content is difficult, but more posts alone will not create purchase intent.
Where AI helps
Develop angles from product information, draft copy and visual directions, and organise the content schedule.
My responsibility
Define messages around reasons to buy, check facts and tone, and ensure a clear contact path before approving publication.
What you can use
Content and a review workflow connected to customer enquiries—not unsupervised automatic posting.

Social-commerce experience is established. Automated posting is a further development, separate from past delivery.

06Organisations with scattered informationMake accumulated knowledge easier to find and use
The business challenge
The work has been done before, but the document, decision rationale or latest version cannot be found.
Where AI helps
Categorise, summarise and connect documents to projects so people can find information for their work.
My responsibility
Define reference sources, access permissions, information owners and ways to distinguish facts from drafts or proposals.
What you can use
A project register and knowledge structure the team can search, without mixing confidential and publishable information.

I use a project register and knowledge base in my own work. Use in another organisation requires a fresh assessment.

A fair question before hiring an advisor

“If I can use AI myself,
why would I need an advisor?”

If your brief is clear, the information is ready and you have time to check the output, using AI yourself may be enough. I help assess whether its suggestions fit your business and manage the connections between people, information and implementation.

Define the problem

Using AI yourself: you decide what to ask.

Working with me: we examine whether this is the right problem to solve.
Check the answer

Using AI yourself: you verify the data and assumptions.

Working with me: we distinguish evidence from assumptions and identify what needs checking with your team.
Put it into practice

Using AI yourself: you organise the people and connect it to existing work.

Working with me: we agree the steps, responsibilities and review points within the scope of our work.
Review progress

Using AI yourself: you track results and decide what to change.

Working with me: we review the results together and decide what to continue, change or stop.

The value is not in asking AI questions on your behalf. It is in applying business judgement to the answers and helping turn them into action—so you do not have to manage the whole process alone.

Why this may be the right fit

Experience, judgement and hands-on involvement

An owner's, executive's and practitioner's perspective

Experience across CEO, business development, marketing and country-management roles connects revenue, costs, people and technology in one conversation.

Direct access to the person doing the work

I handle the analysis and reviews personally. If a specialist is needed, we agree on their role and cost before work begins.

Tools chosen for the problem

Use AI where it genuinely helps—and recognise when information or processes need fixing first. Not everything needs to become an AI project.

Start a conversation

Tell me two things.
What does your business do?
What would you like to move forward?

A short message is enough to begin.
I read and reply personally.

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